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Apple's annual Back to School promotion begins June 16 and runs until September 20. There are a few things that are different with this year's promotion compared to years past. First, the promotion is starting about two weeks, on average, later than in earlier years. Secondly -- and most notably -- this year's promotion will not include a free iPod with any Mac purchased. Instead, buyers will receive a $100 gift card that is good in the Mac App Store, iTunes Store, App Store or the iBookstore.
MacRumors offers photographic proof of this year's promotion and its changes. Many may be dismayed over the lack of a free iPod, but it's likely Apple feels that with the success of the iPod touch, iPhone and Macs, it doesn't need to offer such an incentive to get people to buy this year. A $100 gift card for use in the Mac App Store and other online stores could actually be more helpful to students and parents. There are several companies selling textbooks in the iBookstore, and there are hundreds of Mac apps that could be useful in a school setting (like the iWork suite).
The fact that no free iPods will be offered during this year's promo also leaves the launch of the next iPods and iPhones totally up in the air. It used to be expected that Apple wouldn't launch new iPods before the Back to School promotion ended, as it was a way for the company to clear out inventory. Now, however, the Back to School promotion is not tied to any specific timetable.
Apple Back to School promotion starts June 16 with a $100 gift card originally appeared on TUAW - The Unofficial Apple Weblog on Wed, 15 Jun 2011 21:00:00 EST. Please see our terms for use of feeds.
Source: http://www.tuaw.com/2011/06/15/apple-back-to-school-promotion-starts-tomorrow-with-a-100-gift/
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Chicago-based music label Numero Group is the first record label to publicly opt out of Apple's iTunes Match service, which lets users redownload any songs they have in their iTunes library to any device they own. In a short blog posting, Numero Group said that "we feel that a great risk is being taken by Apple and the major labels that have accepted the terms of this new product wholesale with not a thought beyond the 150M those so-called 'big four' will probably divide and pay to their top executives. By that, we mean that laws that protect compositions and copyrights for songs are, more or less, being trampled under these agreements."
In an interview with Ars Technica, Numero Group co-owner Rob Sevier explained that for small record labels like his there's not much benefit to allowing Numero tracks on iTunes match. Sevier told Ars that iTunes Match effectively "legitimizes" piracy and easily turns people into "pirates" for a one-time fee of $25. For a small record label like his, which may only sell 10,000 copies of a song, the potential for people to download pirated copies and then turn them into "legitimate" copies via iTunes Match isn't worth the risk. "We are primarily a physical goods company," Sevier said. "Because of that, we don't get too bogged down in bootlegging; we just can't stay up all night and worry about it. But for Apple to say that all your bootlegs are welcome, it just bothers us."
Sevier also discounts the notion that iTunes Match is a way for smaller labels to take part in revenue sharing, which would potentially make up for any illegal music matched on iTunes. He says that the potential revenue from iTunes Match won't make up for the increased rate of piracy, which could be as high as 1000% in his estimates. "It's not going to be enough to matter. I don't think that any of this will even filter down to artists. It doesn't matter what kind of label it is, it's just going to be an administrative mess dealing with all these micropayments. There's no way it's going to cover the hourly wage of someone working in the accounting department to even deal with."
Servier expects some of his customers to be unhappy about not being able to have their songs matched on iTunes, but he feels that someone needs to protect the smaller artists, songwriters, and producers. He also states that he could have quietly opted out of iTunes Match, but decided to blog about his decision in hopes that his decision will spur other labels in the industry to fully think out what joining iTunes Match may mean for the artists they represent.
Music label Numero Group opts out of iTunes Match originally appeared on TUAW - The Unofficial Apple Weblog on Thu, 16 Jun 2011 17:30:00 EST. Please see our terms for use of feeds.
Source: http://www.tuaw.com/2011/06/16/music-label-numero-group-opts-out-of-itunes-match/
Tentative WWDC Dates:That document did accurately reflect the 2011 conference dates, but was not correct about the 2010 dates, emphasizing the tentative nature of the information. But adding some fuel to the speculation is the Moscone Center's event calendar, which currently shows a generic "Corporate Meeting" listed running from Sunday, June 10th through Friday, June 15th next year.
2012: June 10th - June 15th
2013: June 9th - June 14th
2014: June 1st - June 6th
2015: June 7th - June 12th
Source: http://www.macrumors.com/2011/06/15/wwdc-2012-already-scheduled-for-june-11th-15th/
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