Apple is second "coolest brand" in UK survey
A new survey from CoolBrands finds that Aston Martin is the "coolest" brand in the UK, with Apple in second place. You can't really compete with James Bonds's car, can you?
'Votes are based on a wide criteria of factors but these brands are clearly delivering cool in the eyes of consumers and influencers alike,' he said."
Other tech brands in the top ten were Bang & Olufsen, BlackBerry, Google and YouTube. Harley-Davidson was in the third spot, just behind Apple.
Apple is second "coolest brand" in UK survey originally appeared on TUAW - The Unofficial Apple Weblog on Wed, 28 Sep 2011 10:00:00 EST. Please see our terms for use of feeds.
Source: http://www.tuaw.com/2011/09/28/apple-is-second-coolest-brand-in-uk-survey/
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