iCloud to address other half of iPhones never backed up via iTunes
Apple's new iCloud offering will not only offer iPhone users an experience untethered from iTunes, but will also be a timesaver for the company's retail store employees dealing with customers who have never synced or backed up their devices.
Source: http://feeds.appleinsider.com/click.phdo?i=6a302b630ec69dc0aeca195ca44c7186
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